TRÜF, a design studio based in Los Angeles, was established in 2006 by Adam Goldberg and Monika Kehrer. Drawing upon their wealth of experience garnered from leading agencies in New York and LA, the duo united their passion for visual design to establish a studio dedicated to delivering innovative creative solutions.

Embracing Authenticity and Boldness

At TRÜF, authenticity, simplicity, and boldness are more than just buzzwords—they are guiding principles infused into every project. By meticulously infusing these elements into both new and established brands, TRÜF crafts identities that resonate with audiences across diverse industries, from cultural institutions to tech and finance.

Strategic Design Thinking

One of the hallmarks of TRÜF’s success lies in its strategic approach to design. By thinking critically and strategically about each project, the studio ensures that every design decision serves a purpose and aligns with the client’s objectives. This thoughtful approach not only enhances brand visibility but also fosters meaningful connections with target audiences.

Collaborative Creativity

Adam and Monika believe in the power of collaboration. To bring their creative visions to life, they collaborate with developers, strategists, copywriters, and other professionals who share their dedication to elevating brands. By harnessing the collective expertise of diverse talents, TRÜF creates cohesive and impactful brand experiences that leave a lasting impression.

Through their commitment to authenticity, strategic design thinking, and collaborative creativity, TRÜF continues to redefine the boundaries of branding and graphic design, establishing itself as a leading force in the industry.