Greek design studio Luminous continues to impress with their creative approach to designing Christmas cards. This year, they have elevated the holiday tradition by crafting a distinctive set of sailboat-inspired cards for Boos, a company celebrating 50 years of operation.

Drawing Inspiration from Tradition

The bold design of these cards draws inspiration from a traditional Greek custom known as ‘Karavaki’, where small boats are adorned instead of Christmas trees during the festive season. Luminous has ingeniously incorporated this cultural tradition into their design, infusing it with modern flair and creativity.

Symbolizing Evolution and Progress

In commemorating Boos’ milestone anniversary, Luminous has meticulously crafted each card to represent a ship, symbolizing the journey of evolution and progress. The interactive, self-supporting greeting card not only conveys wishes for the new year but also reflects the company’s commitment to growth and success in the years ahead.

A Fusion of Art and Functionality

What sets these Christmas cards apart is their custom-made, self-standing design, which adds a touch of sophistication and elevates them to the realm of sculptural art pieces. Luminous has seamlessly merged artistry with functionality, ensuring that each card serves as both a festive greeting and a decorative keepsake.

Luminous Design’s collaboration with Boos showcases their ingenuity and dedication to creating memorable and meaningful design experiences. By blending tradition with innovation, they have succeeded in crafting a truly remarkable holiday greeting that resonates with both cultural significance and contemporary aesthetics.