Long Slow Distance Store, situated near Dosan Park in Seoul, is more than just a retail space. It’s a sanctuary where customers can indulge in the experience of shopping at their own pace. sommm+associates embarked on a transformative journey to craft an environment that fosters comfort and intimacy.

Embracing Openness and Light

Located on the first floor of a corner building, the store benefits from abundant natural light and an open layout. While this openness accentuates product visibility, it also presents challenges such as potential fabric discoloration due to prolonged exposure to sunlight. To counterbalance these factors, the design prioritized creating comfortable spaces where clients can rejuvenate and recharge.

Spatial Design: Guiding the Flow

Upon entering, customers are greeted by strategically placed walls that guide them towards the central space. These walls not only delineate functional areas but also create a sense of intimacy within the expansive layout. The translucent wall serves as a subtle divider, allowing glimpses of the merchandise while maintaining privacy.

Versatile and Inviting Spaces

The heart of the store is the “universal space,” a multifunctional area that evolves to meet the needs of clients and customers alike. Here, patrons can try on clothes, admire themselves in oversized mirrors, or simply unwind and enjoy the serene ambiance. Additionally, the landscape space under the eaves provides a refreshing retreat, inviting both clients and customers to connect with nature and find solace amidst greenery.

Ensuring Privacy and Comfort

To cater to the needs of clients who spend long hours at the store, discreet resting and dining areas were integrated behind Barrisol lighting walls. These secluded spaces offer privacy and reprieve, allowing clients to relax without disrupting the store’s ambiance.

Conclusion: A Haven of Tranquility

Long Slow Distance Store exemplifies a harmonious blend of design and functionality, where every element is meticulously curated to enhance the overall experience. By prioritizing comfort, intimacy, and connection with nature, sommm+associates has transformed a retail space into a sanctuary where time slows down, and every moment is savored.