Salon Alper Derinboğaz, in collaboration with Reflect Studio, introduces a revolutionary concept in store design, redefining our perception of nature and sustainability. The New Nature Store in Istanbul represents a visionary approach to our evolving relationship with the environment, blending innovative materials and experimental techniques to create a new living habitat.

Embracing Futurism and Sustainability

The New Nature Store transcends traditional retail spaces, embracing concepts of optimistic futurism and sustainability. Designed as a space for exploration and experimentation, it challenges conventional notions of shopping experiences by incorporating elements of upcycling, recycling, and repair culture. Through fluid design approaches, the store seeks to realize a future where sustainability is intertwined with everyday practices.

Experimental Design Elements

At the heart of the New Nature Store are its experimental design elements, carefully curated to reflect an optimistic vision of the future. Recycled metal terrazzo flooring, frozen textile stools, water ripple changing units, sigma profile hangers, green airplane-wing benches, and AI-generated furniture are just some of the innovative features that define the physical space. These elements highlight the potential of repurposed materials and advanced production techniques in shaping sustainable environments.

Transformative Production Processes

The project embraces a generative design process inspired by nature’s evolutionary principles. Utilizing production waste from various industries, such as aluminum parts and leftover fabrics, the team created durable and visually striking elements. By harnessing boat-building technology and AI-driven design, they transformed digital concepts into tangible objects with precision and efficiency.

Futuristic Experiences

The New Nature Store offers visitors a glimpse into the future of retail experiences. From the water ripple changing rooms to the futuristic Changing Pod, every aspect of the store is designed to captivate and inspire. Fiberglass construction, programmable lighting fixtures, and personalized product services elevate the customer experience, creating an immersive environment that blurs the lines between physical and digital realms.

A Vision for Tomorrow

As a testament to their commitment to innovation, Reflect Studio and Salon Alper Derinboğaz envision the New Nature Store as the first of many collaborative ventures. By merging textile and architectural practices, they aim to create spaces that embody the principles of sustainability, creativity, and adaptability. With plans to expand into office space design, their partnership promises to shape the future of design in meaningful and transformative ways.